lava

Lava International Ltd., established in 2009, is one of the fastest growing mobile handset companies in India. It has demonstrated quick and robust expansion since inception, showing profitability and growing sales since the first year of operations. Lava and Xolo are two brands that operate under the parent company. With “Create Possibilities” as its guiding principle, Lava has embarked on an ambitious journey of becoming the 1st global consumer brand from India by empowering every human with quality innovative products.
Lava realized revenues of ~INR 10,000 mn in FY12-13, is expected to cross ~INR 25,000 mn in FY 13-14 and has targeted revenues of ~INR 70,000 mn in FY14-15.
LAVA has a wide product portfolio that encompasses tablets, feature phones and smart phones having various models in bar and touch form factor at multiple price points to suit all categories of consumers. Lava has a complete in-house R&D set-up in India & China and is the only Indian mobile handset brand in the country to have deeply invested in R&D. The R&D team specializes in designing, developing & manufacturing products and Lava iris pro 30 as an in house product, exemplifies this. With a distinguished management having an excellent industry track record and a highly motivated team, Lava offers customers with a unique value proposition and in turn creates immense value for its stakeholders.
Lava boasts of unique & reliable sales and service distribution (SSD) network comprising 900 distributors, 63,000 retailers and 900 service centers spread throughout the country. Lava also has a Single-layer distribution model, one not chosen very often by competitors as it is tougher to implement, wherein distributors are exclusive and directly managed and controlled by Lava. This is a more efficient model & helps deliver better retail & service experience to the consumer.

LAVA International Limited, a fast growing company in the mobile handset industry,has been chosen by the Indian consumers as one of the ‘Indian Power Brands 2013’. An initiative undertaken by Plan man Media, Indian Power Brands is a consumer driven research activity of India's most powerful brands conducted by MICMAC (Indian Council of Market Research). The project was a part of the brand fiesta called Power Brands Glam aimed at providing an international platform to a brand in order to establish its brand identity and credibility with a global audience.
The Indian Power-Brand 2013 has been given to the top 100 brands in India. The marketing initiatives of these brands were taken into consideration along with brand legacy, recall, and impact. LAVA as a brand has 'made a cut' and built brand recall by implementing an aggressive marketing strategy.

LAVA International Limited, one of the fastest growing companies in the mobile handset industry and India’s 5th most trusted mobile handset player (Brand Trust Report 2014), has been selected as the “Emerging Company of the year 2013” at the Voice & Data Telecom Leadership Forum Awards ceremony held at The Oberon Hotel in New Delhi.
At the ceremony Mr. Harri Om Ra, Chairman & Managing Director was honored with the award in recognition of Lava’s continuous effort in creating greater value for all stakeholders in the value chain which ensured that Lava recorded one of the fastest growth rates in the industry in terms of revenue.

• Amity Corporate Excellence Award for Fastest Growing Mobile Telecommunication Company in 2011
• The National Telecom Award by CAMI for the Fastest Growing Mobile Phone Company among Indian brands
• Best Mobile Handset Designing Company in 2011 and 2012